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Adbusters
April 13, 2011, 6:37 pm
Filed under: Media Arts - Culture Jam

This advertisement subverts Calvin Klein. It does not advertise anything, but uses its perfume line “obsession”. It portrays a woman over the toilet resembling bulimia, and how there is so much pressure for girls to be TOO skinny. Girls become obsessed with this “perfect” image. This photo is generally dark, showing the lonliness and pain women feel when faced with the pressure to be perfect and skinny. The target audience is young women and men. This ad clearly conveys how the stress to be super skinny results in catastrophic results. Not only do they become dangerously skinny, they suffer from mental and physical disabilities from puking all the time.

This advertisement is about nike. The product being advertised are nikes shoes, however it tells you how the shoes are really made. What makes this ad so great is the irony, that a girl working 83cents and has no shoes, works for  famous, multi-million making company known mainly for their shoes. The message gives an informal but powerful message. By leaving

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